I saw a lorry advertising French Poultry. Something akin to Bernard Mathews in France, I guess. It was called FLANDREX, and had a happy chicken waving by the side of the lettering.
No one would call a chicken product FLANDREX in Britain. I say this with phono-semantics in mind. The first products I think of ending in X are Tampax and Andrex. Optrex. They’re not making me feel hungry.
There is the language barrier to consider, too. I have oublié-ed most of my French. Perhaps there are some tasty words that end in –rex. Or perhaps I’ve misread the message and FLANDREX is some kind of hygiene product for chickens.
And then the healing properties of silver. I knew this, once, and forgot utterly. How silver will kill bacteria and germs. It just does. The young boffin on the radio was frank about her/the scientific community’s not-knowing. There is no reason why; this is just what silver does. End of.